A film production company whose entire pitch is what happens on screen. Atollon partnered with XMedia to build a site with almost nothing on it but the work, and one decision at the centre of the experience: reel or grid. Reel plays the films end to end as a continuous lean-back showcase, the way a director would want them seen. Grid hands control back to a producer or brand manager scanning for a specific reference. Both draw from the same library, so a visitor can move between watching and searching without losing their place. The result is a portfolio for clients like Porsche, Emporium Hotel and Graya where navigation, copy and interface stay out of frame, and the films carry the credentials on their own.