A curated retail experience translated into a considered digital one.
A Collingwood store built on the idea that objects should be found rather than manufactured. Atollon partnered with Pan After to translate a deeply curated retail experience into a considered digital one. The store architecture organises hundreds of pieces by both material and maker, so ceramics, textiles, craft and glassware can be browsed the way a collector thinks, while individual makers like Laguna~B, Fabien Cappello and Park Pardon hold their own space within the catalogue. A Journal sits alongside the shop, carrying maker interviews and interior studies that give the objects their context and give the audience a reason to return between purchases. The result is a commerce platform that reads as an editorial space, letting the products and their provenance carry the brand.





