Location Real Estate, a boutique agency led by the father-son duo Michael and Rhiff Larkings, is renowned for its personalised approach and specialisation in high-end real estate in Sutherland Shire. Recognising the need to modernise their brand to better reflect their sophisticated offerings and connect with a discerning clientele, Location partnered with Atollon for a brand refresh.

The challenge was to revitalise their outdated brand identity and digital presence to better showcase their property portfolio and enhance their market positioning. Our solution encompassed a holistic rebranding strategy, starting with a new visual identity that introduced a modern, premium aesthetic in line with Location’s high standards of quality and professionalism. This extended across all aspects of their marketing—from a revamped website that improved user experience and property display to redesigned property boards and marketing suites that effectively highlighted the unique aspects of each listing. We also upgraded their photography and videography to better tell their story and highlight the surrounding community. The new direction refined their communication strategies to ensure clarity and impact across all channels, including social media and print advertising.

The result of their strategic rebranding efforts has repositioned them as the leader in prestige property marketing and sales in Southern Sydney, resonating strongly with their target audience and significantly enhancing their market presence.